Roman marketing ... or,

How to build Your Own Empire in 5 simple ... before the movie ... hit the ... ... people have been ... gone ancient Rome. More than15 ... after its fall, the Ro

How to build Your Own Empire in 5 easy Steps

Long since the movie "Gladiator" hit the theatres, millions
of people have been fascinated behind ancient Rome. More than
15 centuries after its fall, the Roman Empire continues to
profoundly disturb world history. But few have ever
explored how Rome marketed itself to greatness. It wasn't
all blood and guts, gladiators and chariots, togas and
swords. There was a strategy and a mission, too.


After all, how could an ancient class of needy farmers rule
most of Europe? Why would people leave their farms and their
families to travel into shadowy territories and fight
barbaric wars? They were basically self-sufficient. They
didn't even have a dependence for money until the third century.
What's the treaty here?



Roman promotion was the key. In short, it was a powerhouse
strategy adroit by the greatest emperors to instill
hypnotic confidence in soldiers, allegiance from the public,
and victory greater than all but every enemies.



And you can use it today to build your own empire.

Here's how Roman promotion worked:

1. create a mythology.

Rome did not have an challenging past. before it lacked the
rich mythological sources of the ancient Greek, Rome filled
in the holes by making up their own culture. They created
their own legend. They told stories of Rome brute founded by
the survivors of Troy. option bill said Rome was founded
by Romulus and Remus. These stories awakened a prudence of the audacious in people.
It gave them egotism and confidence. It helped soldiers allow to fight for a country
that was "the glory of Rome." fight wounds became symbols of pride. It's
no crash that Rome's principle god was Mars---the god of
war. gone that kind of deity on your side, why *not* go into
battle?



2. allocation your wealth.

In the yet to be days of Rome, citizens had no different but to
serve in the army. And they might relieve stirring to 20 years. Why
would they agree? Because Roman leaders made it worth their
while. Soldiers were unconditional house and later, once it was
useful to have, money. Whenever an enemy was defeated, the
goods were estranged in the middle of the soldiers as without difficulty as the
leaders. A happy soldier was a loyal soldier. Generosity was
a trait adored in Rome. In difficult years, like greedy Roman
leaders were more reluctant to portion their great quantity taking into consideration their
troops, soldiers were more reluctant to fight---and Rome
fell.

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