The music, television, movie and consumer electronics industries have been struggling taking into consideration the gruff facilitate of technology and the further virtuality of content. Here are the top eight things the industries should reach to harness the technology and recapture the easy tenet of giving the customer what they want.
The music, television, movie and consumer electronics industries (hereafter collectively referred to as the industry) have been struggling as soon as the brusque help of technology and the supplementary virtuality of content. Here are the top eight things the industry should reach to harness the technology and recapture the easy tenet of giving the customer what they want.
1. offer three consumption models.
a. have the funds for all content forgive in the same way as ads.
All content should be welcoming upon request all the time clear later ads. The best examples of this consequently far afield are music videos at mtv.com and music.yahoo.com and TV shows at in2tv.aol.com. The worst examples of this are the television networks who still uphold on having their content times expire after only a rude epoch of availability. Networks should use the ad model to make their entire catalog of shows, current and past, user-friendly for forgive every the time. every media stores, such as iTunes, should in addition to introduce the substitute of listening to or watching a brief ad per 10 minutes of content or in view of that in order to enjoy the entire content rather than just sudden preview clips.
b. Rent all content without ads for a fee.
This is the same as 1a forlorn without the ads for a fee. The best examples of this as a result in the distance are Netflix and Yahoo! Music Unlimited. taking into account the former, for as low as $8.99 per month, you can rent any movie in the store, and that now includes some that can be watched directly online. when the latter, for as low as $5.99 per month, you can hear to every tune in the accrual as many become old as you want later than no ads. all media stores and sites should allow this option.
c. Sell all content Digital Rights Management(DRM, or copy protection)-free.
There will nevertheless always be a spread around for owning content outright, such as for those mature where you just don't have an Internet attachment or don't desire to be tethered to a server. In these cases, for both online virtual formats and offline mammal formats, DRM understandably should go. It has proven to hamper sales significantly due to treating shadowy paying customers as if they are pirates, restricting them to behave encourage the content upon too few devices, giving them the chore of encouragement stirring and managing licenses upon their computer and violating their fair use rights. DRM will always be defeatable and the industry usefully needs to end investing an inordinate amount of time and maintenance into something that has a negative impact on their bottom line. The industry should give up it and get put up to to the basic premise of allowing the customer the joy of experiencing the content they paid for without any strings attached. The best example of this so far and wide is EMI which is now allowing media stores to sell DRM-free songs.
2. Wireless Internet-enable all devices.
The computer cannot be the forlorn right of entry point. TVs, cable boxes, disc players, DVRs, game consoles, portables, boom boxes, phones, car head units - in terse every playback devices - should arrive taking into account built-in wireless association to the Internet for admission to content servers. The best examples of this correspondingly far away are the Playstation 3 and the iPhone/iPod adjoin Wi-Fi Music Store.
3. stop format wars.
When a supplementary format is needed to relieve the industry to the next-door level, there should be one and single-handedly one format that goes to shout from the rooftops and becomes the standard. later 1c, this applies to both online virtual formats and offline innate formats.
The current example in monster formats is Blu-ray vs. HD DVD. Two formats were necessary at first to spur competition, but the differences along with them at this narrowing are suitably negligible that ultimately one has to win for either to succeed. A standards body needs to exist to allow competition at first and to oversee a limited beta time to ensure customer opinions are factored in, but later to ultimately pick a winner before full-scale publicize launch. Companies should be required to register candidate formats in the ahead of time stages. The standards body should track investment and invention level of each candidate along the way. then a winner should be selected taking into consideration a percentage of the licensing revenue going to all of the candidates commensurate bearing in mind their investment and invention level. The candidates either ascend to these terms from the get-go or they complete not participate in determining and profiting from the next-door generation format.
The current example in virtual formats is mp3 vs. AAC vs. WMA vs. yet others for audio, and mpeg-4 (H.264) vs. WMV (VC-1) vs. nevertheless others for video. Coupled once 1c, the industry should have standardized on mp3 and mpeg-4 a long times ago to ensure that all content will be universally playable on every device.
Correcting this snappishly is essential. The industry should get a standards body in area as soon as realizable and find much overdue industry standards, such as Blu-ray, mp3 and mpeg-4. The marketplace will rejoice, sales will skyrocket and the floodgates will contact on the dam the industry itself has been one of the largest contributors to building.
4. allow playlists to be defined and stored on the servers.
What 1a and 1b reach is imitate us away from the compulsion to gathering and run our own copies of the content on our client devices (or on our shelves). disturbing playlists off of the clients is a natural increase of that. bearing in mind we can dial occurring every content including our favorite playlists on request all the period anywhere we have an Internet connection, the ease of use of not having to constantly increase and backup our own copies of the data will start to prevail. The best example of this as a result far and wide is Yahoo! Music Jukebox.
5. offer movies by the chapter in adjunct to whole.
Just as the norm is now to be able to buy individual songs rather than just sum up albums, the similar complementary should be affable for buying the individual chapters of movies. play a part therefore would give the thesame advantages as individual song sales - the triumph to combination favorite chapters at humiliate cost and storage use, the expertise to direct-access chapters upon playback and the feat to arrange favorite chapters from various movies into playlists. Note that this would require players to pre-cache the adjacent chapter to ensure gapless chapter-to-chapter playback, but that is categorically doable.
6. meet the expense of a complementary of bitrates.
Highly compressed bitrates were good at first, but there is no doubt that even taking into consideration today's bandwidth and storage (which will without help grow in the same way as time), those who desire to enjoy progressive bitrates should have the option. next 1a and 1b, bandwidth is the primary factor, and suitably higher bitrates are realistic even today. later than 1c online formats, storage is as a consequence a factor, but even in imitation of today's capacities some may pick setting more than total for must-have content.
7. Piggyback audio upon video for creature formats.
The industry touching to a extra brute format is a huge undertaking. Assuming a extra HD format succeeds for video, subsequently audio should just piggyback upon that success. The video format will obviously have satisfactory power for audio, and consumers will not have to purchase additional players. Previous HD audio attempts of DVD-Audio and Super Audio record failed for several reasons - remove audio-only players, no single digital relationship such as HDMI, format war, etc. - every of which can be avoided bearing in mind either Blu-ray or HD DVD is stated the standard. Albums in uncompressed PCM, both 2-channel stereo and multi-channel surround, in the same way as HD extras such as music videos, conscious concert footage and nevertheless photos all played through an existing artist later single HDMI association would be unquestionably compelling. subsequently lossless compression such as Dolby TrueHD, perhaps entire album bin sets could fit upon one disc. These are thrill-seeking new possibilities.
8. Leverage viral marketing.
This is an enlargement of 1a. find the money for url-addressability to clear ad-coupled content that sites anywhere can present contacts to - it in fact equates to release publicity for you. It doesn't concern from where the eyeballs found the content, just that they found it. More eyeballs means more ad revenue in your pocket and more discussion that will guide to the eventual buy of the content and combined merchandise such as concert tickets, t-shirts, posters, enactment figures, toys, etc. A forgive ad-supported lure has always been essential (radio and TV) for widespread exposure. The best examples of this appropriately far and wide are music videos at mtv.com and music.yahoo.com and TV shows at in2tv.aol.com. Music, movies and all TV programs should acquire on board and complete the gigantic extra source of constant ad revenue never since viable without the new technology.
These eight things would take the industry out of its current slump and carry it into unprecedented enlargement territory.
Article Tags: Music Television Movie, Consumer Electronics Industries, Music Television, Television Movie, Consumer Electronics, Electronics Industries, Industry Should, Best Examples, Music Videos, Media Stores, Virtual Formats, Standards Body
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