Which Works Better: Subliminal Advertising or Hypnotic Writing?

James Vicary, an ... expert, went into a ... theater to exam his devious new tool for ... the movie he ... flashed the ... POPCORN" and "DRINK COKE" s

James Vicary, an advertising expert, went into a 1950s
movie theater to exam his devious new tool for persuading
others.

During the movie he allegedly flashed the commands
"EAT POPCORN" and "DRINK COKE" consequently quick that the
unsuspecting audience couldn't consciously see the words.
Vicary claimed Coke sales jumped 18.1% and popcorn
sales leaped 57.7%.

On that day, "subliminal advertising" was born.

Today subliminal advertising is banned by most major
countries. The FCC in America outlaws it by suitably saying
subliminal advertising is intended to deceive. For that
reason alone it is forbidden to be used by any radio or
television advertiser.

Still, self-help tapes that claim to have subliminal messages
hidden on them continue to sell to the song of $50,000,000
a year.

The question I bring to the table today is this: Which works
better: Subliminal Advertising or Hypnotic Writing?

Vicary's famous movie theater exam has been proven to
be a hoax. He didn't exam it upon the amount of people he
claimed (50,000, which the small town theater couldn't
hold), and he didn't save an accurate tally up of popcorn
or coke sales. In short, he wanted subliminal advertising
to play in order to mass his consulting concern as an
ad expert. But every the research shows his method did not
and does not work.

The same past subliminal tapes. Anthony Pratkanis and
Elliot Aronson, author of the fascinating book, "Age of
Propaganda," conducted studies to see if subliminal
advertising, and subliminal self-help tapes, actually worked.
Their research said it did not. There was no evidence to
support it. None. while people wanted to take in
subliminals, they could not prove it worked to even the
slightest degree.

Hypnotic Writing, on the new hand, is not devious. It is
not hidden. It is not illegal. It is expected to influence
people later than words---obvious words, seen consciously
right upon the page or the screen. It uses stories, sprightly writing,
strategic sentence structure, and more, to achieve results.

Subliminal advertising doesn't increase sales. Hypnotic
Writing does. Subliminal advertising allegedly works below
your flesh and blood level of awareness. Hypnotic Writing works
on your monster mind by using your rouse mind
to get there.

Look at it this way:

An example of subliminal advertising might be the famous
claim that "images" in ice cubes in a liquor ad see like
naked women. Well, you have to treat the ice cubes like
Rosarch test ink-blots in order to come to that conclusion.
And even if there were faint images of naked women in the
ice cubes, would that in reality fake anyone to buy more
booze?

An example of Hypnotic Writing might be a story-oriented
sales letter, such as the renowned one I wrote that people are
using as a template for their own letters. My letter began,
"I'm nearly in tears..." It subsequently told a checking account of how my latest
book was influencing people to go for, and get, their dreams.
The bank account allow the sales broadcast get into the readers. More
importantly, more copies of my wedding album sold. Hypnotic Writing
works.

In short, subliminal advertising is not by yourself questionable, it's
illegal.

Hypnotic Writing, on the supplementary hand, is legit and it gets results.

Article Tags: Subliminal Advertising